UNICEF has launched an End of Violence against Children
campaign, aiming to emphasize that just because you can’t see violence, doesn’t
mean it’s not there. UNICEF brought in actor and goodwill ambassador Liam
Neeson in a bid to show up instances of violence against children, cyber harassment
and gang rape.
The 60-second spot shows the consequences of violence
rather than actual event, leaving observer to construct their own report. Naked
infrastructure and production company Brand New School were tasked by UNICEF to
build up the project which also includes a micro site and a social media guide
which outlines ways for children, parents and communities to take act.