First glimpse of World Cup for rural African youth

This year will be the first time that the World Cup is reaching young people in some remote parts of Africa, thanks to a special project set up by UNICEF, the Children’s Radio Foundation and other community partners. The pilot project will provide access to the games to youth in areas of Rwanda and Zambia where there is no electricity or broadcasting service.

Large open-air screens and projectors have been set-up in the Rubavu District in Rwanda, the town of Mongu and the UNHCR Refugee Camp of Mayukwayukwa in Zambia. The World Cup matches will be screened from 11 June to 11 July.

In addition to the football, special public service announcements produced by UNICEF and partners will provide the audience -- largely cut off from mainstream sources of information -- with information about education, health and child protection.