UNICEF Launched End of Violence against Children Campaign

UNICEF has launched an End of Violence against Children campaign, aiming to emphasize that just because you can’t see violence, doesn’t mean it’s not there. UNICEF brought in actor and goodwill ambassador Liam Neeson in a bid to show up instances of violence against children, cyber harassment and gang rape. 

The 60-second spot shows the consequences of violence rather than actual event, leaving observer to construct their own report. Naked infrastructure and production company Brand New School were tasked by UNICEF to build up the project which also includes a micro site and a social media guide which outlines ways for children, parents and communities to take act.

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